We’re excited to see strong momentum continue into Week 2 for our L1 1/21 Studio Release. 

Studio’s new capabilities are driving top‑of‑funnel traction, with social performance exceeding expectations at 40.7M interactions, fueled primarily by influencers, most notably Hasan Minaj, who contributed 64% of total interactions. Community initiatives continued rolling out including demos with top tech media and an Adobe HQ Creative Jam event. 

LCM deployed announcement emails across free and paid audiences (147.3M) and will continue delivering new‑feature‑value messaging through the end of March.  

Web traffic to overall Acrobat L1 launch pages rose 51% vs. baseline, with strong contributions from paid social and display, Week 2 web orders increased 10% vs baseline across L1 Launch pages, and overall conversion rate is increasing  -5% (vs -22% day 7) due to the introduction of the soft offer. 

In‑product marketing and PDF Spaces also performed strongly, highlighted by the record‑setting “PDF Spaces in Action – Marketing , which drew 10K+ users, outperforming comparable spaces by 15×.  

Stay tuned for more performance insights in the Day 30 report. 

In the past 14 days for the Acrobat Studio launch, social has generated 40.7M interactions (+185% to target) and 215.4K engaged interactions (70% to target).  

• Social published Level Up Your Pitch posts on LinkedIn, YouTube, Instagram, and Facebook, with an updated catchy jingle on how users can get into their workplace groove with the new features and make it sing with Adobe Express.  

• Hasan Minaj, our Acrobat influencer partner and marketer, posted on YouTube, Instagram, TikTok, and Facebook, with his 4D Lifestyle video demonstrating how the new features can help working professionals. Hasan has contributed an impressive 64% of total interactions for the campaign thus far. 

• Comedian, actor, and writer, Ronny Chieng, also commented positively on Hasan’s post with a funny, lighthearted joke thanking Adobe Acrobat for supporting YouTube podcasters.  

• We also had this visually engaging carousel post go live across Facebook, LinkedIn, YouTube, Instagram, and TikTok. 

2 influencers in addition to Hasan Minaj are now live with content supporting the launch: 

•  Walker Ward, a comedic influencer, playing the role of a “finance bro,” explains how he is able to work hard and play harder by utilizing tools to generate presentations for him on the job. 

• Judy Wang, showcases how she can effectively and efficiently talk to future retail partners by utilizing Generate presentation to create presentations for her small business, across Instagram and TikTok. Our influencers are generating overwhelmingly positive sentiment across their content, with Hasan at 93% positive-neutral, Judy at 97% positive-neutral, and Walker at the highest at 99% positive-neutral.  

• An influencer cohort of 5-10 influencers will be going live: Abbey Kowalec, Addai-Yaw Coker, Angela Cenedella and Erika Kullberg with additional creator partners joining the lineup in the coming weeks for a total cohort of 30 across Acrobat and Express. In the past 14 days, influencers have contributed a whopping 84% of total interactions for the campaign. Across owned, influencer, and earned, we have 424 live social posts in support of the launch with more coming soon.  

Earned sentiment across content is tracking positively, with 92% positive-neutral sentiment across 373 posts, with minimal negative sentiment at 8% (31 posts total). Paid support will continue to ramp and drive measurable progress toward our KPIs. As paid progresses, we will continue to track campaign success closely.   

Social Listening 

Earned social sentiment is tracking 92% positive-neutral across 373 posts. The conversation is primarily being driven by digital marketing and tech enthusiasts like Aarti Samant and Simplilearn. Negative sentiment remains low at 8% (31 posts total), with some users complaining about Adobe prioritizing other features instead of maintaining useful systems and formats. 

Live demos were delivered across key media engagements, including TechCrunch, The Verge, Netzwelt (DE), and TechEdit (UK), with an additional 50‑reporter virtual group briefing providing press a firsthand look at how Acrobat’s new AI‑powered workflows transform PDFs into dynamic, creative workspaces.

Additionally, the Community Team executed a successful activation at Creative Jam event in Adobe HQ on January 28 that drove awareness and visibility of Acrobat Studio among design teams from top enterprise customers. See event recap here. 

Social Content  

• 5 ambassadors created 5+ pieces of content (short-form reels & carousels) covering Generate Presentation, Generate Podcast and Collaboration generating 1.65M interactions with 20k link clinks.  

Announcement emails deployed to free and paid audiences starting 1/22 and will continue to send emails about the new features until end of March. We only have delivery data available at this point, but an initial read on email performance will be available for the 30-day report.  

 Free Users:   

• Jan 22 High Propensity Free User EM1: 62M deliveries (WWEN) 
• Jan 26-28 Low Propensity Free User EM1: 41M deliveries (WWEN) 
• Jan 27 High Propensity Free User EM2: 37.5M deliveries (NAM) 

Paid Users: 

• Jan 22 Paid User EM1: 6.8M deliveries (WWEN)

Traffic & Web order Performance for week 2: 

• Overall Acrobat L1 launch pages traffic has increased by +51% vs baseline (or +9% with seasonality). 
• For Acrobat L1 Launch pages, MLG traffic is up +5% when seasonality adjusted. 
• Unadjusted traffic growth driven primarily by Display (+44%) and paid social (+136%). Search Natural and Search Paid traffic increased by 11% and 15%. T/B traffic decreased by -3% 
• Unadjusted traffic growth on Acrobat overview (+83%), GEN AI LP (+6%), a.com HP (+9%), compare plans (-26%) and features overview (+6%) 
• Unadjusted traffic to Acrobat L1 launch pages saw notable increases from the US and India markets, rising by 39% and 91% respectively compared to baseline, contributing significantly to overall growth 
• Both desktop and mobile devices unadjusted traffic increased by +33% and +118% compared against the baseline.

Web Orders & CVR Performance for week 2 (Note: Orders performance will be impacted by the soft offer launch/changes made on A.com last week): 

• Overall Acrobat L1 launch pages web orders +10% vs baseline, +3% after seasonality adjustment. 
• Overall Conversion Rate declined -5% when seasonality adjusted. 
• With seasonality adjustment, launch pages MLG orders +9% 
• Unadjusted web orders from search Natural increased by 19%, Search Paid by 31%, T/B by 12%, Product-Reader by 7%, Product-Acrobat web declined by -10%, Display by -13

Demand Conversion launched on 1/21 with assets rolling out through week 14. Demand Progression launched across social on day 7 with assets and channels (display) continuing to roll out in week 3. 

*Initial read of data below with more robust data to come in day 30; anticipated increase as additional assets launch and media spend ramps: 

• Paid Media Visits*: 62,564 (+154% from day 7)
• Engaged Visits*: 995 visits (vs 233 engaged visits on day 7)
• Engagement rate*: 3% (+1pp w/w)  

Paid users

• Desktop notification on Jan 21: 1.2M impressions, 0.6% Click-through rate (7.6K clicks)
• Desktop notification on Jan 27: 1.8M impressions, 0.6% Click-through rate (10.7K clicks)
• Desktop notification on Feb 3: Will have data by 2/9 

 Free users 

• Desktop notification on Jan 23: 59.2M impressions, 0.8% Click-through rate (491.7K clicks)
• Desktop notification on Jan 27: 21.3M impressions, 0.6% Click-through rate (133.3K clicks)
• Desktop notification on Feb 3: Will have data by 2/9 

What’s New model 

• Shared PDF Spaces: 10M impressions, 0.9% CTR 
• Generate Podcast: 7M impressions, 0.09% CTR 
• Generate Presentation: 6.7M impressions, 0.12% CTR 
• AI Powered PDF Spaces: 4.3M impressions, 0.6% CTR 

Launched PDF Spaces in Action – Marketing with in-product promotion only. The goal of this PDF Space is to show how PDF Spaces helps users be more productive marketers.  

This Space set a new benchmark for first two-week performance for any PDF Space in Action, drawing over 10K users and outperforming comparable spaces by 15×. 

4 weeks rolling ending on 1/30: 

• PDF spaces MAU ~2.7M
• Gen Pres MAU 11K
• Podcast MAU Single doc 47.8K &  PDF Spaces 5K