We’re thrilled to announce that on Wednesday, we launched the next era of Acrobat with new AI and creation value in Acrobat Studio along with a refresh to the Do that with Acrobat campaign spotlighting Generate Presentation. Marketing went live across PR, Social – including Hasan Minhaj’s 4-D lifestyle video, along with a custom PDF Spaces live read on the New Heights podcast, hosted by NFL superstars The Kelce brothers.    

In two days, we saw strong top of funnel momentum with 90+ global media placements with 100% positive–neutral sentiment, and social channels live with 260+ pieces of content delivering sentiment +6 pts above the Acrobat Studio August GA. Seeing a +15% lift in total traffic (50% driven by Display, 30% driven by Paid Social) driven by increased paid media investment.  

Now we’re just getting started. This weekend you’ll see Acrobat Studio during the NFL conference games and more Ambassador and Social content, along with emails reaching over 100M free and paid users through the end of February.  Stay tuned for more performance in the Day 14 report.  

Media momentum remained strong following Wednesday’s launch of new AI capabilities in Acrobat, which help everyone comprehend, create and collaborate faster and easier. The team continued to land high-quality placements across top-tier tech and business outlets.  

We have secured 90+ placements globally, with sentiment holding at 100% positive to neutral. The coverage contained key messages that support Adobe’s ongoing effort to evolve the perception of Acrobat from a static PDF tool into a dynamic productivity and creativity platform where people do their best work. For example, “With AI now deeply embedded, Acrobat is shifting from a passive document viewer into an active tool for creating, learning, and sharing information in more flexible ways.” – Digital Trends 

Notable placements since the Day 1 comms report include:  

• Tech and business:CNBC, Digital Trends, 9to5Mac, MSFT Unboxd, Trusted Reviews (UK), Dataconomy (DE), Thurrott, Feber (SE), Edge9 (IT), Mac4Ever (FR), Heise (DE), Business Standard (IN) 
• Enterprise: CIO Dive, CXOToday(IN), eWeek, IT Brief (AUS), Le Mag IT (FR), and Swiss IT Magazine (DE) 
• AI Key Opinion Leader (KOLs) media: The Neuron, Think About This By Shelly Palmer, Mindstream, and Mastermind 
• Consumer and non-traditional channels: Daily Tech News Show Podcastand Instagram (1.4K followers), Hanna Gets Hired Instagram Reel, TikTok, Substack, and Linkedin (527.6K total followers), The Newsette, Techmeme Newsletter, Front Row Entrepreneur Podcast 

We continued to see consistent message pull-through in the coverage: 

• Turn PDFs into presentations in minutes (100%): Acrobat lets you transform documents into polished presentations using Adobe Express templates, saving time and effort (9to5Mac,  Daily Straits(AU), MarTech Series) 
• Listen to your PDFs as podcasts (95%):Acrobat’s AI can summarize lengthy documents into podcast-style audio, making it easy to catch up on the go (Trusted Reviews (UK), IT Brief  (AU), Blog Du Moderateur (FR)) 
• Edit PDFs with simple chat commands (90%):Acrobat’s AI Assistant allows you to edit PDFs using natural language prompts, like “delete page 3” or “add a signature” Dataconomy (DE), The Indian Express (IN), Digitale (FR)) 
• Collaborate smarter with PDF Spaces (85%):PDF Spaces enable teams to work together seamlessly by sharing files, leaving comments, and centralizing feedback in one workspace Mac4Ever (FR), Business Standard (IN), The Shortcut) 
• Acrobat Studio: Your all-in-one AI-powered document hub (80%):Acrobat Studio combines AI tools, PDF editing, presentations, podcasts, and collaboration features in one unified platform (Channel City (IT), MarketingDirecto (ES), MSFT Unboxed) 

Headlines continued to be strong, focusing on how Adobe is evolving the value of Acrobat with AI and Express through catchy statements and relatable examples: 

• “Adobe Adds Generative AI Powers To Acrobat AndExpress To Help You Create Presentations And Podcasts” – The Shortcut 
• “You Can Now Turn PDFs IntoPodcasts And Slides With Adobe’s New AI Feature” – Digital Trends 
• “Adobe Acrobat Adds Conversational AI To Edit PDFs WithText Prompts” – Dataconomy (DE) 
• “You Can Now Use AI To Turn Boring PDFs IntoPodcasts” – Trusted Reviews (UK) 
• “Adobe Acrobat Studio Transforms Productivity AndCreativity With New Generative Presentations, Personal Podcasts And AI-Powered PDF Editing” – MarTech Series 
• “Adobe Knows You’re Not Reading That PDF” – Mindstream

 The launch drove strong media momentum around how Express makes content creation quick and easy, which was included in 68 placements or 75% of all coverage so far. Placements from Day 1 coverage included The Verge, Engadget, XDA Developers, The AI Economy, Small Business Trends; and placements from Day 2 include The Shortcut, MSFT Unboxd, Mac4Ever (FR), IT Magazine (CH), IT Boltwise (DE), Channel Life (AUS), and more. Reporters highlighted how Express powers the Generate Presentation workflow – allowing users to create polished, customizable presentations using professional templates, design tools, and assets, without leaving Acrobat.